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Dinghy Soap – Social Media Case Study

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Dinghy Soap – Social Media Marketing

Dinghy Soaps offers handcrafted, natural soaps made with care. Each bar is formulated with premium ingredients to cleanse and nourish the skin, leaving it feeling soft and refreshed.

As a niche brand specializing in handcrafted natural soaps, Dinghy Soaps faced the challenge of expanding its reach to a broader audience. The brand needed to increase awareness among potential customers who value natural and handcrafted skincare products.
The skincare market, particularly for natural and handcrafted products, is highly competitive. Numerous brands compete for the same audience, making it challenging to stand out.
Over time, the ads run on Meta platforms (Facebook and Instagram) experienced diminishing returns due to ad fatigue. The target audience started showing less engagement with the existing ad creatives.
Dinghy Soaps had a limited budget for their Meta Ads campaign, necessitating careful planning and strategic allocation to maximize the return on investment (ROI).

Project Information

Client Name:
Dinghy Soap
Category:
Floating Soap
Location:
United Kingdom
Timeline:
Feb 2024 - July 2024

Conclusion

We conducted detailed market research to identify key demographics and psychographics of potential customers. This included targeting individuals interested in natural and eco-friendly products, skincare enthusiasts, and those with a preference for artisanal and handcrafted goods. Custom and lookalike audiences were created using data from Dinghy Soaps’ existing customer base, website visitors, and engagement data from social media platforms.

To combat ad fatigue, we regularly updated the ad creatives with new visuals and messaging. This included showcasing the soap-making process, highlighting the natural ingredients, and featuring customer testimonials. We used a mix of static images, carousel ads, and short video content to keep the audience engaged and to convey the brand’s message effectively.