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MR Corporation with Digital Jalandhar

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MR Corp. Canada with Digital Jalandhar

Digital Jalandhar designed and executed a comprehensive digital marketing strategy for MR Corp, a retail and grocery business, with the primary objective of increasing app installs, building brand awareness, and driving quality traffic. The campaign period spanned from July 2022 to August 2025, during which a total of $6,126.87 was invested across multiple Meta ad campaigns.

The key challenge was to improve app downloads at an affordable cost while also boosting brand visibility in a highly competitive market.
o address this, Digital Jalandhar began with detailed market and audience research, segmenting users into categories such as install-focused, traffic-driven, and awareness-based prospects.
To address this, Digital Jalandhar began with detailed market and audience research, segmenting users into categories such as install-focused, traffic-driven, and awareness-based prospects.

Project Information

Client Name:
MR Corp
Category:
Retail & Grocery Sector
Location:
Canada
Timeline:
July 2022 - August 2025

The creative strategy focused on engaging ad formats such as short videos, carousel ads, and offer-driven creatives with strong calls-to-action like “Install Now” and “Save More.” A/B testing was consistently applied to refine headlines and visuals. Performance optimization played a critical role, with high-performing campaigns being scaled and underperforming ones either adjusted or paused. Retargeting was also implemented to re-engage users who clicked on ads but did not complete installs. As a result, the campaigns collectively achieved a reach of 450,484 users and generated 1,296,305 impressions. More than 10,000 link clicks were recorded, with cost per link click optimized as low as $0.38, significantly better than industry benchmarks.

The results highlighted that app install campaigns paired with promotional offers delivered the best conversions, while localized targeting and engaging creatives boosted CTR. Though awareness campaigns had a higher cost per result, they proved effective in building long-term brand recognition. Moving forward, Digital Jalandhar plans to extend the strategy by adding Google Ads and YouTube promotions for multi-channel growth, as well as running seasonal campaigns during festive periods to maximize downloads. Retention strategies through email marketing, WhatsApp engagement, and local influencer collaborations are also planned to strengthen customer loyalty. Overall, this case study demonstrates how Digital Jalandhar’s structured approach combined creativity, data-driven optimization, and multi-layered targeting to achieve measurable growth and sustainable results for MR Corp.